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When it comes to advertisement, both indoor and outdoor advertising are crucial in making your company resilient to setbacks.
Outdoor advertisements focus more on creating an external image of the company or the brand in open spaces that accurately reflects the values that it is constructed on. On the other hand, indoor advertisements fulfill the same objectives within four walls.
Some examples of each include banners, billboards, road signs and flags for outdoor ads and branding stands, posters and canvas print for indoor exhibitions and events. The link between the two is the key to guaranteeing a promising future for your company.
Here is how both indoor and outdoor advertising helps your business.
The impact that the external environment can have on your branding is exponentially greater than an indoor medium. This is because you can neither shut your eyes to avoid a billboard while driving nor can you avert your eyes from a banner posted on the street.
With people spending much of their time driving, it is crucial to tap into this opportunity to secure a portion of this time for your brand. This is made possible through outdoor advertising.
Intervention with Path of Purchase
With a majority of purchases being conducted outside the walls of shopping malls and retail stores, it is important to realize the importance of outdoor advertising as the last window of influence on consumer decisions.
It is considered to be the medium shoppers engage with most, which is proof enough for its effectiveness.
With the advertising forums saturated with ads streaming in every second, an average American witnesses more than 4000 ads per day. Such an abundant exposure to powerful media reduces the chances of retention for each ad.
This is why indoor advertising is most important: it targets the audience precisely at the time of purchase and imparts that last message of advice, before they finalize their decision.
Indoor environments largely cut down on the immense flood of stimuli present in the outside world. This also mathematically increases the proportion of time the consumer gives to each stimulus that they come across. This is a cue that smart businesses cash on!
Since the audience is more focused toward what they’re seeing, chances are they will retain it even more. Thus places like bathroom stalls, waiting areas and billing counters (all places where an indefinite wait is required) are excellent venues for posting indoor advertisements.
If you want to strengthen your business, consider investing in your indoor and outdoor advertising.
Banana Banner Signs is a signage company that offers vinyl banners to captivate the right audience for your business. We are producers of custom banners, wall graphics and vehicle wraps in North Virginia.
So pick up your phones and call us right away!