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The impact that the external environment can have on your branding is exponentially greater than an indoor medium. This is because you can neither shut your eyes to avoid a billboard while driving nor can you avert your eyes from a banner posted on the street.
Influence on Consumer Behavior
With a majority of purchases being conduct outside the walls of shopping malls and retail stores. It is important to realize the significance of outdoor advertising as the last window of influence on consumer decisions.
It is considered to he the medium shoppers engage with most, which signifies how effective it is.
With the advertising forums saturated with ads streaming in every second an average American views more than 4000 ads per day.
Such an abundant exposure to powerful media reduces the chances of retention for each ad.
It targets the audience precisely at the time of purchase and emphasizes on the last met age of advice, before they finalize their decision.
Brand Recall and Recognition
Indoor advertisements largely cut down on the immense Rood of marketing aimAitis present in e outside world.
This also mathematically increases the proportion of time the consumer gives to each advertisement that they come across. This is a cue that smart businesses cash on!
Since the audience is more focused towards what they see, chances are they will retain it even more.
Places like bathroom stalls, waiting areas and billing counters are places where Long waiting hours are required. This makes such places excellent venues for posting indoor advertisements.
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