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Being a $50 billion market, signage is growing to become more popular. They have become a necessity for businesses today. Beyond fulfilling the purpose of guideposts, leading people to various businesses and providing them with new pool of customers, signage also creates brand awareness while delivering to the society on a broader level.
The Growth of Signage
A sign’s chief purpose is to provide identification to a business so that customers can easily locate it. Moreover, signage is used to activate customers’ impulse to induce a purchase, which permits businesses to flourish. Thriving businesses play a significant role in domestic economies and add to a steady tax base.
On one hand, their ultimate purpose may be to boost sales and revenue; however, on the other hand, signs and banners can be utilized to make downtown commercial localities livelier, promote brands and special offers.
Significance of Banners and Signs
Physical signs and banners have long been utilized to promote events, restaurants, stores etc, and are broadly known to offer the following benefits:
Increasing Customer Traffic
When mounted on the outside of businesses, signs and banners persuade potential consumers passing or driving by to pause, take a glimpse, and enter. Moreover, when signs and banners are positioned at public events, they serve as influential marketing tools for generating awareness for the brand, while attracting new customers.
Selling Particular Products
When placed in storefronts, signs and banners effectively promote certain products. Similar to online inbound marketing which provide customers with solutions to their problems, physical signs fulfill the same to quite an extent.
Signages placed at high-traffic areas can trigger an inflow of traffic from a rival’s business to the one utilizing that sign.
Majority of the businesses utilize promotions to generate more revenue. They are also aware of the fact that to make those signs and banners more effective, they must be modified regularly. If that’s not the case, consumers become skeptical, whether a special is ‘that’ special.
Encouraging Potential Customers to Visit the Website
When businesses insert their web address, social media pages, or QR codes to banners and signs, they improve their chances of being accessed online.
As of now, there are over 30,000 signage companies in the US today – a figure that clearly indicates the significance of signage for businesses.