Marketing your business or service holds precedence whether you are an individual looking to make the most of rented space or a business looking to promote your offerings.
In fact, storefronts have been used primarily by businesses since the advantages of outdoor banners and signage became well-known.
Inside or outside their store, businesses can utilize window signage as a means of attracting potential customers by optimizing their visual appeal. If you are looking into using window signage, it’s important to ask: which type of window signage is ideal for what purpose?
Window Signage Can Be Divided Into
This excellent marketing tool can be divided into 3 main types, i.e. window stickers, decals and clings. Window graphics are another type of window signage, also offered by Banana Banners.
Here are details for the different types of signage and why and where they are most effective:
In the signage industry, stickers are often used interchangeably with window decals. So, you are probably looking for window or vinyl decals for your storefront’s window.
These have some type of adhesive backing, which is how decals are stuck to a window. Window decals are effective for marketing usage outside, inside or even from the inside facing out of a store’s window. Additionally, they’re semi-permanent until the adhesive on the back activates and glues the decal into place. Window decals generally come in three different types:
- Clear window
- Perforated decal
- Opaque window decal
Static Window Clings
Static window clings are made of thin vinyl film that has the ability to cling to various surfaces, such as glass windows and doors. This window signage can also be displayed in metal or smooth plastic.
Window static clings don’t feature adhesive, are easily removable, and can be repositioned and reused. However, window clings aren’t ideal for outdoor use and marketing as they aren’t weather resistant.
There are many options you can consider when having your window signage designed. You can use window wraps, clings, lettering, graphics, vinyl decals, and much more inside and outside of your storefront’s window.
Consult with expert designers at Banana Banner who want nothing more than to see your business shine!
Is there a way to tell your target audience and current customers about new happenings and business promotions in a cost-effective and effective manner? Yes, there is! Custom designed outdoor banners and signs can do that job just as well as any other means of advertising.
Being a $50 billion market, signage is growing to become more popular. They have become a necessity for businesses today. Beyond fulfilling the purpose of guideposts, leading people to various businesses and providing them with new pool of customers, signage also creates brand awareness while delivering to the society on a broader level.
The Growth of Signage
A sign’s chief purpose is to provide identification to a business so that customers can easily locate it. Moreover, signage is used to activate customers’ impulse to induce a purchase, which permits businesses to flourish. Thriving businesses play a significant role in domestic economies and add to a steady tax base.
On one hand, their ultimate purpose may be to boost sales and revenue; however, on the other hand, signs and banners can be utilized to make downtown commercial localities livelier, promote brands and special offers.
Significance of Banners and Signs
Physical signs and banners have long been utilized to promote events, restaurants, stores etc, and are broadly known to offer the following benefits:
Increasing Customer Traffic
When mounted on the outside of businesses, signs and banners persuade potential consumers passing or driving by to pause, take a glimpse, and enter. Moreover, when signs and banners are positioned at public events, they serve as influential marketing tools for generating awareness for the brand, while attracting new customers.
Selling Particular Products
When placed in storefronts, signs and banners effectively promote certain products. Similar to online inbound marketing which provide customers with solutions to their problems, physical signs fulfill the same to quite an extent.
Signages placed at high-traffic areas can trigger an inflow of traffic from a rival’s business to the one utilizing that sign.
Majority of the businesses utilize promotions to generate more revenue. They are also aware of the fact that to make those signs and banners more effective, they must be modified regularly. If that’s not the case, consumers become skeptical, whether a special is ‘that’ special.
Encouraging Potential Customers to Visit the Website
When businesses insert their web address, social media pages, or QR codes to banners and signs, they improve their chances of being accessed online.
As of now, there are over 30,000 signage companies in the US today – a figure that clearly indicates the significance of signage for businesses.
Launching a new business and want to use alternative ways of marketing? Well luckily, there’re numerous ways by which you can market your business, service or product, and quite effectively too! From vehicle wraps, to outdoor display signage and posters, every marketing tool can be used to derive different results.
Today, businesses are seeking alternative and seemingly better ways of marketing like wall murals. And no, wall murals are not the same as graffiti.
Check out the infograph on “Why Choose Pop Up Displays For Your Business”
There are different types of signages and banners used by companies. Some opt for indoor signs; some through outdoor options; and others using vehicle wraps.
With their widespread use, banners now play a huge role in helping companies enhance profitably. How? Learn here:
They create a Powerful Brand
Banners and signages help in creating brand awareness. Your company’s image can be enhanced by marketing, using logo, colors and fonts. Banners play a huge role in transforming your business into a brand, with a powerful identity. When your company’s brand is established, your sales increase.
As a new company, your main focus will be to market your business, along with product offering. Banners and signages help promote your company in a cost effective manner. If you want to target a wider market, opt for vehicle wraps. Outdoor signages also prove to be beneficial for promoting your business locally. With increased advertising, you’re sure to earn more.
If you’ve launched a new product or have introduced special deals, signages and banners can help you promote your deals. Outdoor signs are an incredibly valuable way of bringing customers to your office space when you market your deals through them.
One aspect that you should always keep in mind is the placement of these signs. It has a huge impact on your sales. Furthermore, another way of increasing your sales is to include on the signage that the special offer is for a limited time only.
With more customers attracted, your sales are sure to soar. However, to make signages attractive, you need to get in touch with a professional banner company who will offer unique, eye catching and professional designs. Always keep your target customers in mind when choosing the type of signage for your company. And remember, it’s not just about making an impression. It’s about making an impact!
We at Banana Banner offer signage services in Washington, DC. Whether you’re looking for an indoor sign, outdoor site sign, vehicle wrap or any other type of banner, we offer all at extremely affordable rates! With years of experience and a talented team of designers, we make sure that banners are customized according to your needs.
If a picture is worth a thousand words, is a bigger picture worth a million?
Now we aren’t mathematicians at Banana Banner; but we do know that you want to attract customers and show them what your business has to offer. You might even be looking forward to adding a zing to the walls in your store while steering away from the traditional approaches to decoration.
One perfect way to do this is by using wall murals. They come off as a relatively fresher method to decorate walls and offer a number of different benefits! Keep reading and explore how you can benefit from using these decorative masterpieces:
Wall Murals Are Eye-Catching
The size alone of a wall mural trumps the ordinary graphic options and makes your images pop! Whether you are looking for customer attention or to add a personal touch to the walls, murals come as exciting options to try out something new. Their uniqueness makes them instantly eye-catching.
Make A Statement
The distinctive appearances of wall murals make a statement about your store. When used creatively along with your brand and logo, these awesome wall graphics leave a positive impression on your customers and helps them identify with your business easily. Similarly, they work wonders in residential settings.
They Work In Any Location
The massive variety of wall mural designs makes them perfect not just for the sales floor – you can also jazz up the conference room to boost creative thought, your lobby for a more alluring look, and completely revamp a dull corridor to turn into a different landscape. There are practically no limits to creativity with wall murals!
They Are More Effective Than Paint
Painting can take days to complete – there are multiple coats and let’s not even get into the amount of time it takes for drying. On the contrary, wall murals come as quick and effective options in terms of installation and application. Also, when painting you need a smooth, clear surface to get perfect results but wall murals offer a variety of options for textured surfaces.
At Banana Banner, we design and print some of the highest quality wall murals in Alexandria, VA. Check out our wall mural collection for innovative ideas and interesting designs! Have a custom design in mind? Why not get in touch with us and check out what we can do for you.
While any type of signage has the ability to succeed when it comes to hyper-local advertising, window graphics are the boldest and practically the most cost-effective solutions for enticing customers to step in through the door and hopefully, purchase your products.
At the same time, not all window graphics work the same. While “SALE!” might work sometimes, eventually prospects tune it out. The trick here is following window signage trends that don’t just let people know about your offerings, but also pull them to step into your store.
Here are the three most important things you should know about window graphic design and production:
They Are Direct and Bold
Regardless of their purpose or placement, all signs need a compelling call-to-action. This is especially true for window graphics. On an average, a passerby is exposed to your window graphics for a span of 5 to 10 seconds, regardless of whether they are in a car or walking by.
If you fail to tell them precisely what to do, they might ignore you. These signs should be designed bold and should pass on direct message on which prospects can act upon.
It might not just be a sale or a new product you may market, many stores also use window signs to push users to text on a specific number to be enrolled in a lucky draw or receive notifications about a product or service. The possibilities are endless!
They Focus On Visuals
The perfect window signage creates flawless balance between images and words. Think about the purpose of your business – what are you selling?
Are you a clothing store? Then you are selling comfort, quality and style. Are you a wedding store? Then you are selling love and emotions!
Try to connect these ideas to images with a window signage and put forth a relatable experience for your customers.
Frosting Isn’t Just For Cupcakes
Large window graphics look great from the outside; but inside, they could affect your store’s lighting and ambience. Balance the benefits of window graphic displays with the need for natural light through frosted windows. At Banana Banner, we can help you print full-color graphics onto a frosted window so that your store looks equally amazing from the inside.
As one of the most classic forms of marketing, using signs and banners to promote offers, services and businesses has become a common practice. However, because these signs are so versatile, they are also used for different causes, such as to promote an event. Although many people do prefer promoting their event online, doing so out in the open not only allows the locals to notice your event; but also gives you a great way to advertise your business.
By using signs to promote your business, you can engage new customers to become interested in your event and help them in recognizing the event that is going on. But as such a simple method of marketing, how exactly do signs and banners promote events? To help you understand, we at Banana Banner explain the use of outdoor signage for your event.
Outdoor Signage to Promote an Event
Create an Effective Design
Your outdoor design for the event sign needs to be effective so that it is eye-catching. Customers will most likely pay attention to your message if it is short and sweet, and gives them all the information they need in a single brief look. By creating an effective signage design, you ensure that it is not only effective, but also one which will stand out and drive customers in.
Use the Right Placement
Placing your sign in the right location can make a lot of difference for your business. For an event for your business or store, it is better to pace your sign opposite your establishment so that the message gets the right exposure. You can use this technique to steer people in your store’s direction and advertise in an effective way.
When you’re organizing an event, you want to make sure that the right people hear about it. By using outdoor signs to advertise your event, you not only gain attention of potential customers, but also create a better way to reach Having all the information they need gives them the opportunity to stop and participate in the event.
Using your outdoor signs for your event can help make the occasion a success. So go ahead and call us for your outdoor signs and let Banana Banner, your source for banners and signs in Washington DC, help you achieve a successful business event!
It’s not that easy to choose the right sign to represent your business; especially if you’re new to the whole game. Your sign is often the first image that someone sees related to your business, and if that’s not in the right condition, it might just leave a negative impression on potential customers.
This is why many companies such as Banana Banner offer signage services in Washington DC among other cities which are customizable and of high quality. And to help you make the right decision on choosing the best signage company for your business, we provide you some pointers so that you can make an educated decision.
What to Look Out For
It is very important that you have a path of communication to the company with whom you are doing your business. Many a times, because of the lack of communication and clarity, your signage company may create something that may be a far cry from what you originally had in mind. Make sure you get your ideas across, so that you get exactly what you were looking for.
As a customer, you have to ask your signage company if they provide complete service or not. Several times, customers end up with their signs without knowing how to install it since their signage provider did not include installation in the complete services or bill. Checking on installation and charges in the complete cost is important so that you can avail their full services.
At Banana Banner, we provide a wide range of graphics and designs so all our customers have to do is explore and choose from our collection of designs. However, there are many sign companies which do not offer this service. If you have something unique in mind, we can help you with that as well!
You could have the best design; but without the right material to complement it, it could end up looking cheap. Low-quality material or poor workmanship shows in the end product, and can really be damaging to your company’s reputation. The material will need to tick all the boxes in aspect of quality such as appearance, durability, color-retention, strength and others.
The pricing model for a sign can be tricky since each sign is different. And although most sign providers might hesitate to give you an estimated cost because of the varied needs, asking a quote might give you a look into how affordable the price is, compared to other signage companies.
So now that you know what to ask; go ahead and contact us and get the best designs in signs and banners from Banana Banner, your best banners and signs service in Washington DC.